First Post!

Hi there!

My name is Erinn, and I am an American-based clothing designer behind the lolita brand Dearest Darling. Dearest Darling is a brand that caters to all of the different sub-categories of lolita fashion. Initially, when I started Dearest Darling I was set on focusing on the classic style, but the more I thought about it, there was absolute no way that I could bottle myself up into one category, no matter how much I love classic, I decided that I loved all styles of lolita way too much to focus on just one!

In order to get updates on sales and new releases you can either check here or my
Facebook *which I update more frequently*.

To add a little more about me, I am a self-taught seamstress and I have enjoyed the journey so far. I love horror films, and macaroni and cheese is my favorite comfort food. I'm quite the shy girl, and I truly believe that the liveliness of lolita clothing is what made me fall in love with the fashion in the first place. Whenever I'm wearing it I feel as if anything someone needs to know about me is shown in the clothes. I'm quite quirky, cute and heart, and a little deranged... but I think that's a good thing.

To all you Darlings,